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INTERVIEW // LOUISA SADLER

We sat down with Louisa Sadler the designer behind our HALFKEY x LSSDLR tee to find out a bit more about her and her work Firstly tell us a bit about you? I’m Louisa Sadler and currently, I am Eighteen-years-old and a student at Hereford College of Arts. I’ve only recently, in the past year and a half, become more dedicated to the arts since I realised an academic approach to studying wasn’t for me and wasn’t enjoyable. I can happily say leaving that behind was the best decision of my life. Tell us a little bit more about your style of your work? My style seems to constantly develop in some way or another, but what I always seem...

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INTERVIEW // SIN EATER

You may have seen the HALFKEY x Sin Eater T-Shirt, but do you know the man behind the incredible illustration? No? Well we borrowed him for a chat to talk about all things Sin Eater... Firstly tell us a little bit more about your style of drawing? I tend to work only on pen and ink, using engraving and wood cuts to inform my work. I have always felt and seen this not as a limitation but an asset to my work, giving it a strong visual language. What was the inspiration behind the HALFKEY x Sin Eater drawing? With the drawing I made for Halfkey I knew I wanted to create a solid looking logo that the brand could continue...

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HAY FESTIVAL // A RULE OF TUM // HALFKEY CLOTHING

All this week we’ve been featured at A Rule of Tum’s Burger Shop pop-up in St Johns Place, Hay-on-Wye. During the early days of HALFKEY we ventured to Hay with the aim of climbing Hay Bluff, how difficult would it be right? On a normal day it's a lovely hike with spectacular panoramic views of Herefordshire & Powys, as well as a multitude of wildlife, but on this day we were hit with rain as cold as ice and wind so powerful it nearly sweeps you off the mountain. We tried and failed left cold and defeated, but the great thing about Hay is the friendly welcome that soon warms you up when you reach the town, it’s one of...

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SELJALANDSFOSS // ICELAND // NORTHERN LIGHTS

AN UNEXPECTED SURPRISE On our final night in Iceland we headed off in search of the Northern Lights. As many do we arrived in Iceland thinking we were bound to see this natural phenomenon on one of our nights. However after having the first few nights cancelled due to bad weather, our optimism was waining slightly but on our last night we headed off in search of the lights. Our attitude at this point was we’ve come this far, so let’s just go for it. We bundled into a super jeep, which we would highly recommend over the standard bus tour, the excitement of clambering into this beast of a machine put us in the mood for exploring. It was...

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