INTERVIEW // LOUISA SADLER


We sat down with Louisa Sadler the designer behind our HALFKEY x LSSDLR tee to find out a bit more about her and her work

Firstly tell us a bit about you?

I’m Louisa Sadler and currently, I am Eighteen-years-old and a student at Hereford College of Arts. I’ve only recently, in the past year and a half, become more dedicated to the arts since I realised an academic approach to studying wasn’t for me and wasn’t enjoyable. I can happily say leaving that behind was the best decision of my life.

Tell us a little bit more about your style of your work?

My style seems to constantly develop in some way or another, but what I always seem to stick to is pattern and shapes. I aim to be a bit playful and use more abstract shapes along with playful colours. My main technique I use is silk screen printing, which I’ve been in love with since I first tried it.

What was the inspiration behind your drawing?

When I designed my t-shirt I wanted to create something simple and minimalistic so turned to using shape. I started by doodling away in a sketchbook until something particularly stood out, and what that was were the two letters H and K, the initials for Halfkey. I started looking at the negative space surrounding the letters and put them together and worked on them for a bit until I finished with four shapes. What I like about my t-shirt is that you initially see the design as shapes, but in the spaces the brand is there.

Is there any artist you really look up to? Artist of the moment?

Recently I have been loving the Australian artist Beci Orpin’s work. I love how she both uses and creates pattern through her colour schemes and collage; her work has so many layers and is so striking and is used on multiple surfaces.

Another artist, who is a printer is, Frea Buckler. Her fluorescent colour schemes are to die for and her geometric designs are so strong and unique.

What's next for you?

I still have another year at college, so I will be in Hereford for the time being, but in that time I am setting up a collective with some of my super talented friends. I also want to set up a little home studio, so I can continue hand printing. It’s all in very up in the air early stages, but you can definitely expect some big things from me in the near future.

Where do you hope to see yourself in 10 years time?

In ten years time I will be Twenty-Eight and by that time I hope I am doing something that makes me happy, I hope to have travelled more than I already have and I hope that I have my own dog. I’d also like to be creating things to the best of my ability and taking, at least, some small portion of the world by storm.
You find Louisa on Instagram and Society6
Also, check out her t-shirt on our website