Our Story

How the journey started...

HALFKEY is inspired by exploring the great outdoors, by adventure, by making the most of the world we live in. Our aim is to design high quality products to be worn well, a product which won’t look out of place on an 8 hour hike or strolling through the city centre. Our apparel will be inspired by everything that surrounds us and everything we enjoy.

HALFKEY was born in the countryside of Herefordshire, where the nearest hiking trail is never very far and the views can be spectacular (even when it rains). We love the county we live in, that’s why we aim to bring you collaborative works from local artists to bring you clothing inspired by the best of Herefordshire.